Privacy Policy

Effective Date: January 1, 2024 | Last Updated: July 14, 2026

1. Who We Are

VelocityVerify ("we", "our", "the site") operates an independent internet speed test and editorial platform at velocityverify.com. This Privacy Policy explains what data we collect when you use our services, why we collect it, how long we retain it, and how you can control or delete it.

2. Speed Test Data: What We Collect and Why

When you initiate a speed test, our infrastructure must collect specific technical data to run the test and route you to the closest available server. We collect:

• Public IP address — required to establish the test connection. Your IP is used to determine your approximate location (country/state) and ISP name via a public IP lookup service. It is then hashed using a one-way cryptographic function before being stored. We cannot reverse this hash to recover your IP address.
• ISP name and approximate region — derived from the public IP lookup, stored in anonymised aggregate form.
• Performance metrics — download speed, upload speed, ping (latency), jitter, and bufferbloat grade.
• Test parameters — number of streams used, server node selected, timestamp, and connection type.

This data is stored in a Supabase PostgreSQL database. Aggregated, anonymised statistics from this database power our ISP Performance Index and data-driven editorial content. Individual test results are not published or sold. The data is never used to build profiles of individual users.

3. Advertising: Google AdSense and DoubleClick

VelocityVerify uses Google AdSense to display advertising. Google AdSense is a third-party advertising network operated by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).

When AdSense is active on a page, Google and its advertising partners may use cookies, web beacons, and device fingerprinting to:

• Serve ads relevant to your interests based on your browsing history on this and other websites;
• Measure ad performance and prevent fraudulent clicks;
• Frequency-cap the number of times you see a given ad.

The primary cookie used is the DoubleClick (IDE) cookie set by doubleclick.net. Google's data processing for advertising is governed by the Google Privacy Policy and their advertising technology policies.

We implement Google Consent Mode v2. If you are located in the EEA, UK, or Switzerland, advertising cookies are blocked by default until you explicitly accept them via our consent banner. Outside these regions, basic analytics signals may be sent in anonymous/cookieless mode.

To opt out of personalised advertising from Google:

• Google Ads Settings — manage your ad personalisation preferences across all Google properties;
• aboutads.info — opt out from multiple advertising networks;
• NAI opt-out tool.

4. Analytics: Google Analytics

We use Google Analytics (via gtag.js) to understand how visitors use the site. Google Analytics collects information such as pages visited, time on site, referral source, and device type. IP addresses sent to Google Analytics are anonymised at the point of collection. Analytics cookies are blocked by default for EEA/UK/CH users until consent is given.

To opt out of Google Analytics tracking site-wide, install the Google Analytics Opt-out Browser Add-on.

5. Infrastructure and Hosting

The site is hosted on Vercel (Vercel Inc., 340 S Lemon Ave #4133, Walnut, CA 91789, USA). Vercel processes access logs including IP addresses for security and uptime monitoring. See the Vercel Privacy Policy.

Test data is stored in a Supabase PostgreSQL database (Supabase Inc., USA). Supabase's data handling is governed by their Privacy Policy. We access this database in read-only mode for editorial workflows; write access is limited to the test API only.

6. Cookies

We use cookies and similar technologies. For a detailed breakdown of every cookie set on this site, see our Cookie Policy.

7. Email and Newsletter

If you subscribe to receive our ISP performance reports via the homepage form, we store your email address to send you the reports. We use this address for no other purpose. You may unsubscribe at any time by clicking the unsubscribe link in any email we send, or by contacting us directly.

8. Your Rights (GDPR / CCPA)

Depending on your jurisdiction, you have the following rights regarding your personal data:

• Right of access — request a copy of the personal data we hold about you;
• Right to erasure — request deletion of your personal data. For speed test data, because IP addresses are stored only in hashed form, we cannot isolate records attributable to you without your original IP. We can delete all records from your approximate region within a specified date range upon request;
• Right to data portability — receive your data in a machine-readable format;
• Right to object — object to processing for direct marketing or analytics;
• CCPA opt-out — California residents may exercise the right to opt out of the sale or sharing of personal information. We do not sell personal data. We do share anonymised aggregate data for editorial purposes, which does not constitute a "sale" under CCPA.

To exercise any of these rights, contact us via the Contact page. We will respond within 30 days.

9. Data Retention

• Speed test records (hashed IP, metrics, ISP, region): retained indefinitely in anonymised aggregate form for longitudinal ISP performance analysis. Individual records are not retained beyond 24 months.
• Email subscriptions: retained until you unsubscribe.
• Server access logs (Vercel): retained per Vercel's data retention policy (typically 30 days).

10. Children's Privacy

VelocityVerify is not directed at children under 13. We do not knowingly collect personal data from children. If you believe a child has submitted data to us, contact us immediately.

11. Changes to This Policy

We update this policy when we add new features, third-party integrations, or when regulations change. The "Last Updated" date at the top reflects the most recent revision. Material changes will be communicated via the site's consent banner.

12. Contact

For privacy questions, data deletion requests, or complaints, contact us via the Contact page. If you are an EEA resident and believe we have not addressed your concern adequately, you have the right to lodge a complaint with your national data protection authority.